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All Time Low appear in front of HMV neon signs

March 14, 2014 1 min read

Hilco Capital Limited (the owners of HMV) recently commissioned us to produce 3 neon signs for an event space in their flagship store, 363 Oxford Street, London.

363 neon sign produced for HMV flagship store on Oxford Street, London

The event space is used for personal appearances and signings by various music industry stars, and Hilco/HMV were looking for some neon lighting to use as a backdrop, and create a visual identity for the space.

We produced a ‘363’ and a ‘hmv’ neon sign which replicated the logo font, and we also recreated the iconic ‘nipper’ logo.

Recreation of HMV nipper logo in white neon. Photo courtesy of James McCauley.

The neon signs were recently used during a signing by American band All Time Low.

All Time Low pictured in front of HMV neon signs. Photo courtesy of James McCauley.