Since 2005, Neon Creations has been designing and handcrafting genuine neon signs from our Bolton-based workshop. We are proud to be part of a vibrant, century-old tradition of neon glass bending—a skilled craft that adds beauty, energy, and authenticity to signage and lighting.
But this heritage is under serious threat.
The Problem: LED Products Marketed as “Neon”
Over the past few years, we’ve seen a surge in businesses selling LED alternatives that are falsely marketed as “neon signs.” These LED signs, some of which are mass-produced, and others custom made to order, are widely available online and in major retail chains —sometimes for as little as £6.99!
While we fully respect that LED has its place as a modern lighting solution, the real issue is misleading marketing. LED signs are often described—and sold—as “neon signs,” even though they are completely different in terms of materials, craftsmanship, and visual impact.
This has led to widespread consumer confusion, unfair pricing comparisons, and significant harm to traditional neon makers across the UK.
What Makes a Neon Sign Truly Neon?
Authentic neon signs are handcrafted from glass tubes, bent with precision and skill by experienced artisans known as neon glass benders. These tubes are filled with inert gases like neon or argon, which glow brightly when electrified. Every piece is unique, painstakingly crafted, and designed to last.
In contrast, LED signs (often incorrectly called “neon flex” or “LED neon”) are made from PVC or silicone strips with light emitting diodes (LED’s) housed inside them. They do not contain any glass or inert gas. The lighting is surface-level and lacks the vibrant depth and glow of real neon.
Put simply: If it’s not made from glass and filled with gas, it’s not a neon sign!
Why It Matters
What We’re Doing—and How You Can Help
For the last couple of years, we have been leading a national campaign to protect the definition of the term ‘neon signs’ and its derivatives and support the people who still practice this beautiful, niche craft. The campaign has gained interest internationally, with glass benders all over the world experiencing similar issues to in the UK.
Here’s what we’ve done so far:
We are now calling for:
Why This Isn’t Without Precedent
Other UK crafts already enjoy legal protection:
We believe neon signs—part of our urban, cultural, and creative heritage—deserve the same.
Let’s Keep the Neon Glowing
Neon is more than a product. It’s art, it’s craft, it’s history.
We’re not asking to ban LED signs, we have nothing against them and even sell them ourselves. We are just asking for truth in labelling, a level playing field, and a future for neon craftsmanship.
If you’d like to support the campaign, please click on the link above, and if you would like to learn more about what we do, or explore our work, please get in touch either by email or call on 01204 655866.
Let’s protect this incredible art form before it disappears for good.