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How to Make Your Salon Stand Out

September 10, 2020 2 min read

So far, 2020 has probably not gone the way you thought it would, but now it’s time to look forward to the future and getting back on track! If you own a salon, hairdressers or nail bar, you have no doubt been enjoying getting back to work and making up for lost time.

The beauty industry has always been a competitive one, and as everything begins to reopen, it might be a great time to make some small changes to wow your clients on their return; without breaking the bank! So, whether your client base is largely male or female, here are some great tips to make your salon stand out.

Put your customers first

Above all else, your salon should be centred around your clients. After all, without them there would be no salon! The customer experience at your beauty establishment is the most important aspect; your clients should feel at ease and able to switch off from their busy schedules for a little while.

Clients notice when things are running incredibly smoothly and they are being looked after; which means they also notice the opposite! Look at how you could improve your customers’ experience, whether it’s new comfortable chairs, coffee machine or sending staff on extra training.

In the current climate, clients might also appreciate clear instructions on how to navigate around the salon safely, or ample hand sanitiser placed in convenient areas.

Upgrade the décor

One of the most effective ways to help your salon, hairdressers or nail bar stand out is to give the interior an upgrade. There are some smaller changes you can make without having to fork out for an expensive refurbishment.

Neon signs for salons can transform the space, bringing a warm and welcoming atmosphere to your salon. The right neon sign can create the right vibe as your clients sit back and be pampered. It’s an effortless way to add light and colour to a spare wall, offering that finishing touch to your business’ interior design.

We can help you create custom neon signs to suit the existing colour scheme of your salon, providing that wow factor when your clients walk through the door.

Advertise effectively 

To make sure your salon remains at the forefront of people’s minds, you need to sell yourself! Take advantage of social media to shout about your services, but also remember that your new neon sign could do the trick too.

Cleverly placing your neon sign in the window can help you to stand out to passers-by, advertising your salon with minimal effort. It could make a big difference to those who may not have noticed your salon before.

So, if you’re hoping to make the most of what’s left of 2020, get in touch with us today and see how we can transform your salon.