How Neon Can Enhance Your Brand
21 November 2018 By Jessica Jones
Neon signs are a very visual addition to any interior, offering something unique amongst so many other creative solutions for your décor. As a business, whether you work in an office, retail store or restaurant, you’re probably always looking for new ways to promote your image, get your message out there and increase your bottom line.
In a world where almost every industry is saturated, you need new and modern ways of making your commercial space looking inviting and in line with your brand. Strong branding is one of the most crucial aspects of any business, creating your identify and where you stand in the market.
When it comes to creating and building your brand, it’s important that your workspace reflects who you are. Your building’s interior is key in solidifying your brand, and one such way to achieve a visual effect is through the use of a neon sign. Neon signs for businesses can be a perfect solution in enhancing your brand from a visual point of view.
Why choose neon signs for businesses
Neon signs are a work of art; handcrafted and custom made, they create a glowing image or quote for you to display in your place of work. While they can be viewed as a retro choice for your interior design, there is something very modern about them too.
Using a variety of colours, neon signs for businesses can be a way of motivating staff, becoming recognised and simply making your workplace a more exciting place to be. Whether you are a beauty salon or a bank, any business can utilise the power of a neon sign in their commercial space. So, what difference can it make?
Display your logo and tagline
You can create a custom neon sign that puts your logo or company name in lights. Likewise, if you have a tag line or quote that your company stands by, this is an equally great idea for a design. Simply having your logo in view can solidify your branding and allow both staff and customers to understand it and come to remember it as well.
By nature, we are very visual beings, reacting to bright, shining objects more than others. If your workplace is dull, you will probably find your staff aren’t as motivated as they could be.
Displaying your logo or tag line in the window, up on the wall or at the entrance can make a big difference and really drive home what makes your company what it is.
A quirky interior with an eye-catching neon sign is sure to be something that your customers will remember, which means your company will be at the forefront of their minds when they come to need your services.
As a brand, this is key. After all, the very point of creating a brand is to become something people remember and recall when it’s needed. What’s more, it can help you to stand out against your competitors because customers will think of you first.
A neon sign depicting your branding can act as advertising for your business. Placing your sign in your restaurant or shop window can be hugely effective for driving more customers in, while a neon sign in an office can make you seem much more approachable to clients.
Neon signs can alter people’s perceptions of you in a positive way, creating an advertisement that encourages customers to come in. This is the kind of advert that just can’t be replicated through the likes of digital means.
So, next time you’re looking for a way to up your branding game, consider inventing in your very own neon sign!