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Which? The Big Switch Campaign use Neon Lighting

February 03, 2012 1 min read

The consumer group Which? have recently launched The Big Switch Campaign which is aimed at getting a leading energy company to squeeze a cut-price tariff.

As part of their promotion to consumers, they are undertaking a roadshow across the UK’s shopping centres.

In order to grab the attention of the passer by, Neon Creations were approached – via BEcause Brand Experience agency –  to produce a 1.2m high, double sided 3D neon £ sign.

3D Neon £ Sign supplied for Which? The Big Switch campaign

The whole campaign, along with an image of the neon sign, was featured in an article on the Mail on Sunday yesterday (19th February 2012).