How to Use Neon in Retail Stores
25 July 2018 By Jessica Jones
Neon signs can be used for a range of different purposes in order to achieve the desired effect. It’s the perfect way to create an eye-catching message, adding some visual appeal to either the exterior or interior of your property.
Neon was once a very popular decorative feature used in the likes of red light districts and seedy areas of town, but has seen a complete turnaround in recent years. Using neon is now hugely popular, bringing a retro yet modern feel to any space. With its variety of colours and wide variety of shapes that can be created, it’s a very unique way to decorate your property.
In particular, retail stores benefit from the use of neon signs thanks to the bright colours and engaging designs. Often the lighting in retail stores can be basic at best, and sometimes not very flattering either! There to serve a purpose, it’s often not the most exciting part of a shop’s interior; this is why neon signs could play a huge part in the success of your retail business.
The design of a shop floor and all its elements is often referred to as visual merchandising. A huge part of this is the lighting, and that’s where we come in!
Retail lighting solutions
Most retail spaces will have the usual light fittings on the ceiling purely for the purpose of lighting up the room, and it usually goes unnoticed. If you’re hoping to create a visual impact for customers wandering your store, you should look at alternative lighting options.
Custom neon signs for a retail store can add some real value to your interior, adding bright colour and personalised motifs that help to create a positive impression on your customers. So, if you want to enhance your current store and its appearance, neon could be exactly what you’ve been looking for.
Benefits of neon in retail stores
With so many customers now choosing to shop online, your physical store might need a helping hand in capturing the attention of those shoppers who do still pass by. By adding a captivating window display, complete with neon signs, you might just stop people in their tracks; after all, you simply can’t ignore the brilliant light given off by a neon sign. Increasing interest in your store, you may find that neon signs can increase footfall and entice more customers to come in and take a look.
You might also want to drive home your branding and add some subtle messages throughout your store that achieves this. Whether it’s cool signs leading customers to the fitting rooms or the till points, or empowering quotes as customers are browsing, you can set the vibe for the shop floor through the use of neon. Not only does this enhance the appearance of your shop, but it makes the space even more visual and adds value to the products you’re selling. Creating a visual presence for your branding, it can transform the whole look of your shop.
If you’re thinking of adding neon in retail stores, simply get in touch with us and let us know what you need!